Job market paper
Expectation Sentiment and Consumption Fluctuation from the Covid Era: A Natural Language Processing Approach
How do economic expectations translate into consumer spending? Combining daily transaction data with sentiment measures from 1.2 million U.S. news articles, I study Pfizer’s November 2020 vaccine announcement using a regression discontinuity in time design. Spending rose by 3.2%, with distinct responses across consumption categories and income groups.
- High-frequency expectations from news text
- Causal evidence around the vaccine announcement
- Heterogeneous responses across income groups
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This paper explores fluctuations in consumer spending during the COVID-19 pandemic, focusing on the role of consumer expectations amid income reductions and heightened uncertainty. Leveraging daily transaction data and sentiment indices derived from 1.2 million U.S. news articles, the study constructs topic-specific sentiment measures to gauge shifts in public expectations. Using a regression discontinuity design centered on Pfizer’s vaccine announcement, the analysis reveals a 3.2% overall increase in spending, driven primarily by grocery and food delivery sectors. Subsequent Vector Autoregressive (VAR) analysis highlights the influence of public health expectations on spending for essential goods, while recreational spending remains largely unaffected. The results also uncover divergent patterns between income groups, with high-income consumers responding more to income expectations and low-income consumers reacting to unemployment expectations. These findings underscore the critical role of expectation sentiment in shaping consumption behavior during periods of crisis.